Great deals on dresses just in time for prom

Dress for a Cure

Dress for a Cure

Relay fundraiser good
news for dates

In its second year, Dress for a Cure offers great deals on new and gently used dresses just in time for prom. The event raised over a cool grand last year, money which all went toward fighting cancer through Rockford’s Relay For Life.

Organizer Jenn Hephner, leader of Relay team Love Laugh Cure, came up with the idea when she heard a mother lamenting the expense of prom and the high cost of formal dresses. Hephner thought of all the prom dresses in closets around town that were only worn once. “Girls don’t like to wear the same prom dress they had last year,” she noted.

Hephner partnered with the Squire for the event and dress donations came in. She also contacted top fashion designers across the country for donations. Last  year and this year the selection for the sale includes many brand-new dresses that have graced runways from New York to California. With prices from $5 to $50, the sale is a bargain.

New this year is another partnership, this time with Double Take, a resale shop located at 31 Courtland Street. Double Take owner graciously offered the shop as a drop-off location as well as the site of
the sale, which will be Friday and Saturday, April 17 and 18, from 11 a.m. to 6 p.m.

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