by RICH ZECK
For over 12 years, Wise Photography has brought life and emotions to one-dimensional pictures at her studio on Bridge Street. You can say owner Michelle Wise has had her eye on hundreds of area families lives. She has been there to take pictures at our children’s births, weddings, anniversaries, senior class memories and countless of other special times. Her finger has been on the pulse of some of the best of our times.
Taking a huge leap of faith Michelle has moved the new and improved Wise Photography Studio & Gallery to the prime window spot of Rockford at 1 N. Main. Two doors down from her old location, the new location not only has more space and higher visibility, but gives passersby an opportunity to put their eye and pulse on Rockford. A deeply spiritual person, Michelle, says, “photographs talk to the soul because they are not just words. Pictures can take you back to a place and time of fond memories.”
Wise is not just a photographer but a storyteller. This new location will give her the opportunity to expose her many hidden gifts and talents for others to enjoy. What makes her work so different from others? Her work is very emotional and is reflected in the colors, settings, composition and personality of her pictures. Her photo shoots are an intimate and personal time that she spends connecting with people to maximize the beauty within every person or animal. Yes, not only does Michelle love taking baby and people pictures but she loves animals too. The animals and she connect just as well as people do and she brings their personality to life in print.
The new studio and gallery will offer all kinds of personalized greeting cards for all sorts of occasions and the ability to purchase her artwork. The one thing you will notice when you visit this business is the sense of peace and calm that envelopes the four walls. Michelle sees her business as a light on the hill that shines hope and comfort to those who may be lost and lonely. After visiting her new location, I would have to say, that her move is certainly a Wise move for Rockford.