Pink Power returns to local post offices


Last year’s Pink Power at the Post Office proved to be not only a success for breast cancer awareness, but it was a success in terms of bringing postal employees and customers together as they joined forces in the fight.

This year, from September 28 to October 2, the Rockford Post Office will be getting their pink on again for “Pink at the Post Office” to promote the sale of the breast cancer semipostal stamp. Rockford Post Office is one of several hundred post offices in the Greater Michigan District participating in this week-long event.

Postmaster Fred Farage said, “Our retail associates will wear pink during this time in support of this important subject. Few things reach as many Americans each day as the U.S. Mail, so the breast cancer semipostal postage stamp provides an opportunity to raise money and awareness in support of important social issues.”

The breast cancer research stamp was the first semipostal stamp in U.S. history, when it was issued on July 29, 1998, at the White House. By law, 70 percent of the net amount raised from the sale of the stamp goes to the National Institutes of Health and 30 percent goes to the medical research program at the Department of Defense. Over 850,000,000 breast cancer semipostal stamps have been sold to date since its issuance, with more than 64.9 million dollars raised for research.

So when you purchase pink—the breast cancer semipostal stamps, that is—from September 28 to October 2 at the Rockford Post Office, know that you will be a part of the continued fight for a worthy cause.

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The Squire has been Rockford’s free weekly newspaper since 1871. Our loyal readership includes over fifteen thousand homes in the Rockford area, including the affluent Lakes area of Lake Bella Vista, Bostwick Lake and Silver Lake; Belmont, Blythefield, as well as Algoma, Courtland, Cannon and Plainfield Townships. The Squire is distributed through the U.S. Post Office every Thursday. We also deliver to in-town businesses and homes with paper carriers and news stands in our grocery stores and over thirty local shops.