Olympic gold medalist Shaun White visits Rockford

Were you present last Saturday afternoon when the “Flying Tomato” Shaun White (pictured on the right) visited the business location of MD Cox Enterprises on Courtland Street across from Herman’s Boy? Thousands of people showed up for a chance to photograph or possibly score an autograph of the gold medal winner of the 2010 Winter Olympics snowboard competition. White’s PR person for the day was Rockford’s own gad-about, Jerry (pictured on the left). White is a brand ambassador for Burton snowboards and apparel.

Rockford’s “Big Jerry” and Shaun White hang out.

MD Cox is a wholesale-only distributor of the entire line of Burton Brand products. Saturday’s appearance by White was in conjunction with their annual end-of-season spring clearance sale, which is the only time their goods are available to the retail public. Bargain hunters were snapping up fashionable and state-of-the-art outdoor winter apparel for as much as 50% off suggested retail price. Free pizza and beverages were available, and everybody had a ball, including White himself, who promised to revisit Rockford in the future.

About Squire News

The Squire has been Rockford’s free weekly newspaper since 1871. Our loyal readership includes over fifteen thousand homes in the Rockford area, including the affluent Lakes area of Lake Bella Vista, Bostwick Lake and Silver Lake; Belmont, Blythefield, as well as Algoma, Courtland, Cannon and Plainfield Townships. The Squire is distributed through the U.S. Post Office every Thursday. We also deliver to in-town businesses and homes with paper carriers and news stands in our grocery stores and over thirty local shops.
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