Were you present last Saturday afternoon when the “Flying Tomato” Shaun White (pictured on the right) visited the business location of MD Cox Enterprises on Courtland Street across from Herman’s Boy? Thousands of people showed up for a chance to photograph or possibly score an autograph of the gold medal winner of the 2010 Winter Olympics snowboard competition. White’s PR person for the day was Rockford’s own gad-about, Jerry (pictured on the left). White is a brand ambassador for Burton snowboards and apparel.
MD Cox is a wholesale-only distributor of the entire line of Burton Brand products. Saturday’s appearance by White was in conjunction with their annual end-of-season spring clearance sale, which is the only time their goods are available to the retail public. Bargain hunters were snapping up fashionable and state-of-the-art outdoor winter apparel for as much as 50% off suggested retail price. Free pizza and beverages were available, and everybody had a ball, including White himself, who promised to revisit Rockford in the future.