Frenz Coffee House pours its last cup of Java

by CLIFF AND NANCY HILL

When Rich and Michelle Zeck opened Frenz Coffee House in Rockford in July 2006, they had a dream of creating a place of community fellowship where everyone would feel welcome. They accomplished that goal and much more. But Friday evening, Feb. 4, more than 1,100 past customers on the coffee houses’ e-mail list received a message saying Frenz would cease to be in business as of 3 p.m. Sunday, Feb. 6, some two days later. In the message, the Zecks invited all to join with them in a bittersweet celebration of Frenz presence in Rockford during the past four-and-a-half years.

One last time—this one’s for you! Pictured are Frenz baristas (l–r) Sue MacCauley, Felix Smith, Kris Pena, owners Michelle and Rich Zeck, Phil Hoskins, and the Zecks’ daughter Shea. Not pictured is Heather Miller. photo by CLIFF HILL

 

How could this be? On the face of it, the business appeared to be quite successful, but appearances can be deceiving. So let us first dwell on all that was accomplished and achieved.

From the very beginning the Zecks embraced the Rockford artistic community. Local artists and photographers were encouraged to display their creative works on the walls throughout the coffee house, providing a venue for exposure and a possible sale.

Area groups soon found a welcoming place to hold regular gatherings. The Zecks even allowed and encouraged the groups to rearrange chairs and tables to their own liking. Eclectic groups, too numerous to mention, took advantage of the generous offer. We’ll name a few but not all:  the Rockford Plein Air Artists, the after-class tai chi group, political and community town hall meetings, book clubs, and Bible study groups. Book-signings were also a regular occurrence.

Of course, we can’t forget the Saturday morning gathering of coffee house “regulars” composed of many who had discovered Frenz soon after its opening.

“Conversations were varied and lively and at oftentimes rowdy,” said longtime Rockford resident Ruthie Graves, 88. “At the beginning, we hardly knew one another but after all this time we’ve become the best of friends. Now, where will we go?” added Graves with a tear in her eye.

Friday evenings, Frenz provided a place for musicians and singers just beginning the pursuit of their own dreams to perform, oftentimes, before full houses.

Michelle and Rich Zeck struggle to hold back the tears while saying their final goodbyes to their friends at Frenz just prior to Sunday afternoon’s final closing of the popular Rockford coffee house. photo by CLIFF HILL

 

“A lot of people who had their début at Frenz have gone on to great success and are now playing in downtown Grand Rapids clubs,” said Rich Zeck.

Young mothers and their youngsters will certainly miss the bi-weekly Tuesday morning performances of “Mr. Picklehead.” Picklehead enthralled the children and encouraged them to join in as he sang story and action songs.

“I’ll be singing ‘Head, Shoulders, Knees and Toes’ for the rest of my life,” laughingly said Michelle Zeck.

Meanwhile, the moms were enjoying coffee and baked goods and some much needed adult conversation while the kids were being entertained.

And not to be forgotten, “whistle musician extraordinaire” Cal Olsen, on Saturday mornings throughout the Rockford Farm Market season, showcased his virtuosity on what appeared to be an unlimited number of whistles (think flute-like instruments here).

Prominently displayed inside Frenz was a large map of the world. First-time visitors, who happened to discover the coffee house, were encouraged to place a colored pin on the map, marking their hometowns. As it turned out, not only did these visitors arrive on scene from around the U.S., many found themselves there that day from around the globe. Indeed, the map labeled “Frenz from around the world” had the entire U.S. covered with the colored pins. Much the same could be said for all of Europe. All were invited to add their name to Frenz’ e-mail list.

Two such customers were Dave and Anne Thompson of Ireland, who also own a summer residence in Rockford. The Thompsons were back in town for a winter visit and came Sunday to the final Frenz day of business.

“We placed the first pin on the map and have found a sense of fellowship and warmth—and the coffee hasn’t been that bad either—so much so that Frenz Coffee House became the destination of choice every Saturday morning when we were in country,” said Thompson. “We found a welcome here that we will never forget.”

Rich and Michelle certainly succeeded in making Frenz a community center and indeed all about the community of Rockford. But Frenz is, after all, a business and a business needs to show consistent profits to succeed. Such was not the case for Frenz.

Perhaps the business was ill fated from the very beginning. Shortly after opening, the U.S. financial markets broke down and the nation slipped into a recessionary cycle that the country has yet to recover from. “The economy became an insurmountable obstacle,” said Rich.

It didn’t help any that Frenz was located in an obscure inside corner of a beautiful riverside building that has as yet to reach its full potential. Lacking visibility and exposure to the busy downtown Rockford street scene prevented walk-in traffic from discovering all that Frenz had to offer. This in itself might have been the telling reason.

Doug Havemeier of Herman’s Boy, upon learning of Frenz closing, said, “I’m ever so sorry to hear that. It’s best for all of us, merchants and community alike, when all of the businesses of Rockford are supported and profitable.”

So just prior to closing for that last time on Sunday, Rich Zeck addressed a full house of diehards not wanting to leave, telling them, “We love you all and will miss you for the rest of our lives. We thank you for your past support and for being here today to wish us well in the future. Frenz didn’t end the way we expected, but you never know what’s in God’s plan to happen next. Everyone who has ever been at Frenz has contributed something to the Frenz experience. We all have good things to offer!”

Yes, it was bittersweet. More than a few tears were shed that day, but all managed to leave with a smile on their face because that’s what Frenz was always about.

In the end, Frenz will be remembered, reminiscent of the old sitcom “Cheers,” as a place where everyone knew your name and you knew theirs. We were all family!

Other Stories from the Squire

Top News…

Michigan ChalleNGe cadet meets Dale Earnhardt Jr. ALEXANDRIA, Va. – Respect, hard work, … [Continue Reading...]

Attention veterans! A call to action. Please stand for those who have fallen.   The Moving … [Continue Reading...]

The Rockford Girls’ Lacrosse team has been ranked number one in the Division One poll for most of … [Continue Reading...]

By JOHN HOGAN Rockford - and most of West Michigan, became a water wonderland last week as a … [Continue Reading...]

More Posts from this Category

In Other News

Knowing Your Competition   by David Broyles SCORE Counselor   Regardless of … [Continue Reading...]

Downtown Rockford was as busy this sidewalk sale week as in past years, despite a heat index of over … [Continue Reading...]

Rockford resident, writer and photographer John Hogan shared this picture with the Squire. The … [Continue Reading...]

David S. Fry

They wrote the book on cottage law—literally Recently, Attorney David S. Fry opened the … [Continue Reading...]

More Posts from this Category

Speak Your Mind

*