Goodwill announces grand opening of Rockford store

Marks second LEED certified Goodwill store in Michigan

Goodwill Industries of Greater Grand Rapids Inc. will celebrate the grand opening of its second LEED Certified retail store in Rockford on Saturday, May 21 at 9:00 a.m. This marks the second Goodwill Store in Michigan to be LEED Certified and is the 15th retail store for the Grand Rapids organization. The new store is located at 8390 Belmont Avenue at 10 Mile Road.

“We are excited to bring a new shopping experience to the Rockford community,” said Chief Marketing and Communications Officer Jill Wallace. “At a time when consumers are feeling a hit with the economy, we are glad to provide another affordable and fashionable shopping option.”

The Rockford Goodwill Store features a similar design to the Standale Store that opened in December 2009. The build-out with Pinnacle Construction Group followed Leadership in Energy and Environmental Design (LEED) commissioned components. Guidelines were followed in building products, energy usage, water usage, and more to earn the certification.

“In addition to the LEED certification being environmentally conscious, this Goodwill Store is important to supporting our mission,” said Wallace. “Revenues from our retail stores help fund our 20-plus training programs for individuals with barriers to employment.”

Last year, employment services were provided to over 4,000 people, and over 1,300 individuals were placed into local employment. Now more than ever, Goodwill is in need of donations to support its 15 retail locations. With mission based programs of assisting people with barriers to employment through job training and placement, the call for donations is great.


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The Squire has been Rockford’s free weekly newspaper since 1871. Our loyal readership includes over fifteen thousand homes in the Rockford area, including the affluent Lakes area of Lake Bella Vista, Bostwick Lake and Silver Lake; Belmont, Blythefield, as well as Algoma, Courtland, Cannon and Plainfield Townships. The Squire is distributed through the U.S. Post Office every Thursday. We also deliver to in-town businesses and homes with paper carriers and news stands in our grocery stores and over thirty local shops.