ChoiceOne Bank, Spectrum Health join forces to combat childhood obesity

Great things happen when organizations commit to the health and well-being of their communities. ChoiceOne Bank and Spectrum Health are platinum co-sponsors of the USCA Canoe and Kayak National Championship, a community event taking place on Newaygo’s Muskegon River August 9-14. In addition to mutual sponsorship of this event, ChoiceOne Bank and Spectrum Health will participate in joint fundraising efforts to combat childhood obesity.

“We are pleased to share the excitement of this pivotal athletic event for the region,” said ChoiceOne Bank President and Chief Executive Officer James Bosserd. “ChoiceOne looks forward to supporting an event that benefits our local communities. As a community bank, we are also gratified to extend this opportunity to help local youth achieve healthy lifestyles through the Community Health Outreach Fund.”

The Community Health Outreach Fund targets efforts to combat childhood obesity. A pilot program focusing on childhood obesity and self-body image for youths ages 11-18 has concluded with significant results. This medically supervised long-term health and weight management program provides support, encouragement and knowledge to participants working toward goals and seeking healthy lifestyles. A pilot group of 12 youths lost a combined 393 pounds—an average participant weight loss of 33 pounds. Additional classes are being planned.

“A key strategic initiative for Spectrum Health is to develop healthier communities,” stated Randy Stasik, CEO of Spectrum Health Gerber Memorial Hospital. “One way our organization intends to improve the health of our communities is to have an organization-wide fund development strategy that targets community health initiatives. To achieve this goal, the SHGM Community Health Outreach Fund was established.”

Patients, customers and the public can join in the fight against childhood obesity. Make a donation by purchasing a “canoe” for $1 (minimum) at any ChoiceOne Bank location, or at the Spectrum Health Gerber Memorial Hospital Gift Shop.

The 2011 USCA Newaygo Nationals is expected to attract hundreds of world-class paddlers from 30+ states, the Canadian Provinces, and at least five foreign countries, and includes a wide variety of pre- and post-race community events. The Newaygo Area Chamber of Commerce will sponsor live music, children’s activities, family paddling activities, and other events designed to accommodate the paddlers and their families, and to complement race activities.

Contact the Newaygo Area Chamber of Commerce at www.newaygonaturally.com or www.newaygonationals.com for more information about the race.

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