Great deals on eyeglasses during anniversary celebration at In Focus Eyecare

Staff offers over 40 years experience to downtown location 


Teri Hostler, ABO optician and Dr. Mark Swan, OD, offer over 40 years experience at In Focus Eyecare.

“When you love what you do, it is amazing how well you can work together,” said Teri Hostler, ABO optician at In Focus Eyecare, 25 North Main Street, Rockford. The staff celebrates one year under the ownership of Mark Swan, OD, MEd, FAAO, who purchased the practice October 18, 2010. Dr. Swan and Ms. Hostler together are continuing the passionate customer service and dedication to eyecare and eyewear formerly provided by the previous owner.

Swan is an establishment to the downtown Rockford practice and, when the former owner decided it was time to pursue other interests, was thrilled to purchase the business. Swan is a professor of optometry at the Michigan College of Optometry, located at Ferris State University in Big Rapids, Mich., where he serves as chief of the Pediatrics and Binocular Vision Service. To accommodate patients on a daily basis, Swan brought in Hostler to help manage the busy practice. Both have over 20 years experience in the industry and share a love of serving customers with the most advanced and comprehensive care.

During Rockford’s Holiday Open House events November 15, 16 and 17 from 8:30 a.m. to 7 p.m. In Focus Eyecare invites the public to stop in the office and see the newest look—both in the redecorated office and with the latest styles in frames, which will be 50 percent off during the open house. Enjoy style shows each day with new frame styles brought in by featured designers. Also, enjoy refreshments on Tuesday evening during the Holiday Lighting Ceremony.

While strolling beautiful downtown Rockford during the holiday seasons, it is easy to imagine the town is a snippet of Americana of days past, but is in fact also home to professionals involved in the most current aspects of their industries. Swan and Hostler are no exceptions to this truth.

Swan, in addition to his role as a professor, is also the chief of the optometry service at Saint Mary’s Health Care in Grand Rapids. He has served the profession of optometry at the national level having been appointed to several volunteer and leadership positions in the American Optometric Association including the Aviation Vision Committee, Health Information Technology and Telemedicine Project Team, Faculty Relations Committee, InfantSEE state coordinator and the Research and Information Executive Committee. He has also served on the Accreditation Council on Optometric Education and with the Association of Schools and College of Optometry; Binocular Vision and Informatics special interest groups and the Association of Contact Lens Educators.

Within the state, Swan has been active in the leadership structure of the Michigan Optometric Association having served on several committees, Children’s Vision Care, Environmental Vision, Legislative, Medicaid and Industry Relations. He was elected to serve on the board of directors for seven years and was elected as president of the Michigan Optometric Association and the West Michigan Optometric Association. He also serves as a vision consultant for the Michigan Commission on Law Enforcement Standards, and the Department of Community Health Vision Screening Program. He is a member of the physicians Advisory Committee for the Kent County Community Health Department and the Michigan Department of Community Health. Swan was recognized by the Grand Rapids Lions Club as Visionary of the Year, 2008, and by the Michigan Optometric Association as Optometrist of the Year, 2009, and by Ferris State University as Distinguished Alumnus in 2010.

Swan has lectured both nationally and internationally and has participated in several international vision care missions and serves as an editorial reviewer for the Journal of Optometric Education, Review of Optometry and the Michigan Optometrist.

Swan has been the eye doctor at this location since 2005, when it was called Rockford Vision Services. In 2010, when Swan purchased the practice, he renamed it In Focus Eyecare of Rockford. As a physician/owner, he has been able to expand the eyecare services that can be provided to patients and is now able to participate in several health insurance panels and vision plans.

Hostler also has more than 20 years of experience in the eyecare field. She has served as receptionist, optician, office manager, district manager and educator for a multiple location optical business. At In Focus Eyecare of Rockford, she is able to use all of the skills she has accumulated to serve their patients and the practice. She has an excellent understanding of all of the technical options and requirements needed to provide you with the most functional vision correction. She also has an eye for fashion and provides advice about new eyewear lines and how to achieve the best performance for each patient’s individual needs.

Hostler said she is well known for her passion for health and fitness. Physical and emotional well-being have a direct impact on vision and the healthiness of the eyes.

Both Swan and Hostler hope to see many familiar faces and new ones at the In Focus Eyecare open houses during the start of the holiday season. Stop in and see what one of the favorite shops in downtown Rockford has to offer.

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The Squire has been Rockford’s free weekly newspaper since 1871. Our loyal readership includes over fifteen thousand homes in the Rockford area, including the affluent Lakes area of Lake Bella Vista, Bostwick Lake and Silver Lake; Belmont, Blythefield, as well as Algoma, Courtland, Cannon and Plainfield Townships. The Squire is distributed through the U.S. Post Office every Thursday. We also deliver to in-town businesses and homes with paper carriers and news stands in our grocery stores and over thirty local shops.