Local business sponsors holiday program that gives back to community

Reds on the River partners with area nonprofits with gifts ‘that keep on giving’ 

When the hustle and bustle of the holidays has passed and families turn their attention to the New Year, one local company will deliver gifts “that keep on giving” through six local charities. Reds on the River in Rockford has partnered with the following organizations and will donate 10 percent of a person’s gift card sale to the benefiting organization requested by the purchaser.

• North Kent Community Services (www.nkcsc.com)

• Rockford Education Foundation (www.rockfordschools.org/?i=REF)

• Rockford Relay for Life/American Cancer Society (www.cancer.org)

• Wolverine World Wide Family YMCA Strong Kids Scholarships (www.grymca.org)

• Friends of the White Pine Trail (www.whitepinetrail.com)

• Rockford Area Arts Commission (on Facebook)

Lance Climie, manager at Reds on the River, noted, “We love being a part of this community. We also recognize that many families are struggling in this tough economy—not just at the holidays but year-round. Consequently, we are lending our support by donating 10 percent of a gift card sale to the nonprofit designated by the purchaser. In doing so, we can help underwrite vital services such as food and clothing, utilities support, education, health and wellness, the arts and the environment.”

The program kicked off November 15 and runs through December 31. Those wishing to purchase Reds holiday gift cards for family, friends and colleagues may stop into Reds during normal business hours and designate the organization they wish to receive 10 percent of the total gift card sale. Reds will track sales by each organization and send each organization a check after the New Year.

Sandy Waite, executive director of North Kent Community Services (NKCS), is thrilled to partner with Reds. “On behalf of the nearly 19,000 visitors to NKCS in 2010 and almost 5,000 volunteers, we are grateful for Reds’ generosity with the holiday gift card program. We distributed approximately 620,000 pounds of food and more than 115,243 articles of clothing and household items last year to families in north Kent County, and the need for food, clothing, and utilities and shelter support continues to grow. Reds’ gift will help us meet this need—it is a gift that can change lives.”

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