Rockford welcomes Family Fare to neighborhood

Four weeks of grand reopening events scheduled

The Management Team of Rockford’s Family Fare welcomes you to the very best that Spartan Stores have to offer. Seated (L-R): Jim Jackson–Meat Mgr., Jake Tiejema–Asst. Meat Mgr., Brian Domers–Produce Mgr., Char Bouwkamp–Store Director, Shannon Hodges–Seafood Specialist, Cindy Wall–Bakery Mgr., and Diane Strubel–Deli Mgr. Standing (L-R): John Ykema–Grocery Mgr., Rich Herrington–Asst. Store Director, Rich Myers–Spartan Stores District Mgr., Trish Strong–Starbucks Lead Barista, and Angela Pope–Scanning Specialist. Photo by CLIFF HILL

The Rockford community noticed much more than just a new sign and name change at the Monday, July 23, 9:00 a.m. ribbon-cutting ceremony for the grand reopening of the Family Fare Supermarket located at 201 Marcell Drive NE, Rockford. Spartan Stores invested $1.2 million in a major remodel and is celebrating with four weeks of store promotions.

“We are so excited to unveil our store improvements and showcase our Welcome Center, and many new and expanded departments, all created to improve quality, freshness and enhance our customers’ shopping experience,” noted Char Bouwkamp, store director for the Rockford Family Fare. “We love being a part of the Rockford community, and our store remodeling efforts are just one example of how we are continually investing in the communities we serve.”

Spartan Stores installs the new Family Fare sign on the former Rockford D&W Fresh Market. Photo by BETH ALTENA

According to Alan Hartline, executive vice president of merchandising and marketing for Spartan Stores, “Family Fare is known for its value-centered and convenience approach to shopping, and this location in Rockford will be no exception. Value is top of mind for the consumer, and we want to ensure they’re able to make their dollars go farther at the supermarkets and our pharmacies. We invite everyone to stop by during our grand reopening celebration to partake in all the activities and have an outstanding shopping experience.”

Representing Spartan Stores (L-R) Ted Adornato–Exec. V.P. of Operations, Bruce Emory-V.P. of Operations, Dave Staples–Exec. V.P. and C.F.O., Alan Hartline–Exec. V.P. of Merchandise and Marketing, Dennis Eidson–CEO and President, along with Rkfd. Family Fare Store Director Char Bouwkamp, Rkfd. City Mayor Steve Jazwiec, Rkfd. Chamber of Commerce Exec. Director Jeannie Gregory, and Rkfd. City Manager Michael Young. All are poised to cut the red ribbon officially opening Rockford’s new Family Fare Supermarket. Photo by CLIFF HILL

You could hear the emotion in the voice of Bouwkamp prior to the ribbon-cutting ceremony as she spoke to the early morning crowd. “Spartan Stores listened to the people of the greater Rockford community. In doing so, they have seamlessly and significantly made a major investment in the store and the community at large. The Rockford store has a long and caring relationship with the community, and Spartan Stores is now proud to add ‘value’ to that mix,” she noted.

According to officials, the store is designed for an exceptional shopping experience. Every department presents an outstanding selection of offerings including: all new interior décor; new fresh produce presentation with a variety of fruits and vegetables from around the world; new floral display with fresh bouquets, arrangements and roses; new “Welcome Center” offering complimentary coffee and popcorn to consumers; new fresh iced seafood display; new frozen and meat display; all new wine department and expanded cold beer offerings; new “Savings Zone” offering weekly ad specials; all new service deli and sushi displays.

Rockford Family Fare Store Director Char Bouwkamp presents huge fruit baskets of appreciation to (l–r) Rockford Public Safety Chief Dave Jones and Lieutenant Dave Robinson for being supportive and making sure that the Family Fare campus has been a safe shopping environment. Photo by CLIFF HILL

Being a value-centered supermarket, Family Fare offers a huge Savings Zone, Baskets of Values, hundreds of weekly ad specials, 10 for $10 pricing, Buy-1-Get-1-FREE sales, special offers and more to help stretch a consumer’s weekly food budget. Continuing to offer “yes Rewards” adds value to consumers’ shopping trips by putting money back into their pockets. It allows customers to take advantage of discounts on weekly ad items, in-store specials and much more. Additionally, customers have the opportunity to earn points on thousands of products throughout the store and exchange their points for free items or lower prices on select products in store, gift cards or to lower their purchase total.

Using their “yes Pharmacy Rewards,” consumers save even more on generic drug prescriptions. More than 300 generic prescriptions are just $4/30-day supply or $10/90-day supply in the pharmacy, plus free antibiotics, diabetic medicine and prenatal vitamins. Customers earn 25 Reward Points each time they fill a qualifying prescription.

Grand Rapids, Michigan-based Spartan Stores Inc. (Nasdaq: SPTN) is the nation’s 11th largest grocery distributor with 1.4 million square feet of warehouse, distribution, and office space located in Grand Rapids. The company distributes more than 40,000 corporate and national brand products to approximately 375 independent grocery stores in Michigan, Indiana and Ohio, and to 97 corporate owned stores located in Michigan, including Family Fare Supermarkets, Glen’s Markets, D&W Fresh Markets, Valu Land, and VG’s Food and Pharmacy.

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