Contestants sought to design new mascot

Have you ever wanted to see your artwork on public display?  Now is your chance to see it come to life as a lion, tiger, bear or other figure and cheer in the stands of sporting events throughout West Michigan.

The West Michigan Sports Commission has launched the “Who’s Your Mascot Challenge,” running now through March 1.  The winning submittals will be used in the design of an official mascot for the organization that will attend youth and amateur sporting events in the region.

“We are excited to challenge our community to push their creativity as they think of what type of character will best represent our region as a premier venue for youth and amateur sporting events,” said Mike Guswiler, President of the West Michigan Sports Commission.  “Sports play a major role in the culture and economy of West Michigan, and we want to celebrate this in a fun and engaging way with a mascot who attends games and tournaments and interacts with the fans.”

The contest is open to all ages, with contestants grouped into four categories: Youth (Grades K-8); High School (must be in high school, grades 9-12, when submitting final project); College/ University (must be enrolled in a college or university when submitting final project) and Open (no age or education limits).

There is no cost to participate and all forms of artwork are acceptable.  Contestants must provide their name and the category they will enter into, as well as a name for the mascot.  Final renderings may be in black and white or color, and may be submitted electronically or as a hard copy.  All entries become property of West Michigan Sports Commission after being rendered.

Prizes will be awarded to the first place and second place winner of each category.  Contest entries will be judged by a panel of West Michigan Sports Commission Staff and Board Members.

Artwork should be submitted electronically, by mail or in person to Katy Tigchelaar by 5:00 p.m. ET March 1 at: West Michigan Sports Commission, Attn: Mascot Contest, 171 Monroe Ave NW, Suite 700, Grand Rapids, MI 49503 or Rules and information can be found at, questions can be directed to Katy Tigchelaar (616) 233-3564.


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