West Michigan Collision Goes Green

West Michigan Collision is the area’s newest collision repair facility and celebrated its Grand Opening on Monday, February 4th with an Open House. Rockford Mayor Brien Dews participated in the ribbon cutting ceremony. The new shop is located at 4595 14 Mile Road (Hwy 57) between Northland Drive and Highway 131.

The owner John Ross has over twenty years of experience in collision repair and is a Platinum Certified I-Car technician (highest certification possible). “We wanted to GO GREEN with equipment and processes” said John. “We have the latest GFS downdraft paint booth that recirculates and filters 98% of the paint fumes. We use PPG waterborne finishing systems which reduce production of volatile organic compounds and offers superior color match and we recycle 100% of all damaged plastic parts.”

The all new shop is high tech as well as beautiful. Computers measure and mix paint and laser measuring systems are used to straighten frames.

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    The Squire has been Rockford’s free weekly newspaper since 1871. Our loyal readership includes over fifteen thousand homes in the Rockford area, including the affluent Lakes area of Lake Bella Vista, Bostwick Lake and Silver Lake; Belmont, Blythefield, as well as Algoma, Courtland, Cannon and Plainfield Townships. The Squire is distributed through the U.S. Post Office every Thursday. We also deliver to in-town businesses and homes with paper carriers and news stands in our grocery stores and over thirty local shops.

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