A new and unique opportunity recently found its way to the Beyond the Rock team this year. The Manufacturers Council Workforce Development Committee teamed up with the Kent Intermediate School District in a new video competition. Students were challenged with creating a 1-3 minute video focused on manufacturing. The goal of the videos was to change the misperception that many people have that the manufacturing industry is in decline, when, really, the opposite is true.
One of the goals of the contest was to show the manufacturing industry in a positive light while allowing local manufacturers to showcase their companies. In addition, the contest organizers also hoped that the videos would focus on what skills are necessary to be successful when seeking one of a variety of manufacturing jobs in today’s market.
Four teams from Rockford placed in the top 10, and ultimately one BTR team took home second place honors for their video. Allison Reichenbach and Lynsey Bettig teamed up with MEDBIO Inc. for a captivating video which was both informative and persuasive. The team walked away with a $2,000 check for the program as well as a very impressive trophy for their accomplishment. In addition,
The BTR team also received a check for $1,500 for having the most entries in the contest as well as the most entries per capita student population. It was another
great opportunity and experience for the students, and a great chance to yet again team up with the local community.