The Beyond the Rock team participated again this year in the annual Distracted Driving Public Service Announcement (PSA) contest. This contest, put on each year by the Kent County Sheriff’s Department, seeks to use healthy competition to get across a powerful message.
This year, students had the option to choose between two slogans around which they had to create a thirty second video to persuade viewers against the dangers of distracted driving. Students chose between last year’s slogan, “buckle up, hang up, heads up, it all adds up,” and a new slogan, “the road to destruction is paved by distraction.”
The Rockford TV Studio students were placed in teams of two and given a tight deadline to meet the challenge placed before them. In the end, two Rockford teams were fortunate enough to grab the top spots. First place went to Casey Watters and Nate Woznick, and a close second place to Kyler Malstrom and Aaron Bainbridge. The winning video was aired at various times on WXMI Fox 17, a partner in the competition. The Kent County Sheriff’s Department awarded the students very nice trophies, as well as a donut party for their class to celebrate their victory.