New downtown Rockford event to begin

Once Sidewalk Sales are over for downtown Rockford merchants, the fun of special pricing and outdoor browsing continue with Why Not Wednesday.

Why Not Wednesday will allow Rockford’s shops and quaint stores to feature sale and special pricing items outside with a table on the sidewalk in front (weather permitting). The event begins Wednesday, July 19 and continues through the end of August. Deeply discounted bargains begin at noon each Wednesday through closing time. “With different merchandise featured each Wednesday, you never know when you will find just the perfect item,” said Barb Stein of Great Northern Trading Company. “So, be sure to stop downtown on an upcoming Wednesday to see what’s waiting for you.”