Orion Real Estate announces boutique hotel in Downtown Rockford

Orion Real Estate Solutions (ORES) and The City of Rockford have announced that a letter of intent has been executed to construct a boutique hotel on 12 Main Street in downtown Rockford.

The 54-room “Hotel Rose” is a classically designed three-story building with guest rooms and elegant suites on the second and third floors. The ground floor will feature an indoor pool, fitness center, 170-seat banquet room, parlor, lobby bar, and restaurant. Curbside drop-off, designated parking, and an expansive front porch are all included in the concept.

Before entering the front doors, guests will be taken back by the turn-of-the century front porch with circa 1900’s wooden tables, chain-hung chandeliers, and rocking chairs. Bike storage for guests and pedestrians is also included on site.

ORES President, John Wheeler stated, “Our team has researched and experienced some of the finest boutique hotels in the world. This is a unique one-of-a-kind concept influenced by those experiences. Everything from the staff, to the amenities and appointments, to furniture has been designed with intent. When you arrive, your shoulders will drop, your mind will clear, and you’ll see that Hotel Rose is an experience, not just a hotel”.

Ghafari/Concept Design’s Director of Design, Michael Lubbers added, “Hotel Rose will undoubtedly add to the unique character of Downtown Rockford. The design complements the upscale pedestrian tradition of the existing streetscape. Incorporating contextual detail of its neighboring structures, the appearance is a nod to the natural small-town charm. We took these elements into consideration in the design so we can bolster the already-vibrant community experience and respect the historic tradition of downtown Rockford.”

City of Rockford Manager, Thad Beard concluded, “The charm of our city is in the people, recreation, retail, restaurant, and family activities. As we look to complement our unique assets we understand a fundamental need for additional parking and a hotel. These are cornerstones to supporting tourism, convenience, and enjoyment in Rockford. Hotel Rose further engages our community and supports business and tourism goals within our master plan”.

The City of Rockford, Ghafari/Concept Design, and ORES have funded a parking study to evaluate the location and scope of a parking deck in the downtown core. This will be a separate project and will deliver public parking. Findings from the study will be shared with the public upon finalizing design and location.

ORES is the developer/owner of Hotel Rose. Orion Construction is the General Contractor. Ghafari/Concept Design is the architect. AHC+Hospitality has been named as the hotel manager.

The project is expected to begin this fall and is expected to open in fall 2020.

Hotel Rose will deliver approximately 80 employment opportunities for the City of Rockford in the hospitality, service, management, and restaurant segments.


Orion Real Estate Solutions (ORES)

ORES is a full-service real estate and development firm founded by John Wheeler in 2011. Since that time, ORES has developed a diverse portfolio of residential, commercial, and hospitality-based projects. The company provides an array of development services including financing, land procurement, design coordination and management.

Orion Construction Inc.

Orion, founded in 2000, is a multi-service construction company and development firm in West Michigan with a mission of revitalizing urban cores and local economies through high quality new construction, renovation, restoration and design/build services. The firm specializes in mixed-use development, industrial, institutional, retail and multi-family construction. Orion is widely recognized throughout Michigan as a leader in developing successful public/private partnerships and working with neighborhoods and local governments to achieve mutually beneficial and economically sustainable projects. Visit www.orionbuilt.com.

Ghafari/Concept Design 

Ghafari is a global full-service engineering, architecture, process design, consulting, and construction firm. With 15 offices around the globe, the firm supports clients in the aviation, corporate / commercial, education, government and institutional, healthcare, automotive and industrial / manufacturing sectors. Named Engineering News-Record Midwest’s 2017 “Design Firm of the Year” and ranked among the top 15 E/A firms in the U.S. by Building Design + Construction, Ghafari is a proven industry leader. More information on Ghafari and its services can be found at www.ghafari.com.


AHC+Hospitality is a management company specializing in customized hospitality solutions for a portfolio of major hotel and restaurant brands including Marriott International, Hilton Hotels & Resorts, Preferred Hotels & Resorts, Hyatt Hotel Corporation, Wolfgang Puck Worldwide, Ruth’s Hospitality Group and more. AHC+Hospitality has a proven track record of identifying and implementing operational revenue-generating efficiencies for its collection of top-performing hotels and restaurants through the creation of innovative alternatives to the traditional hospitality experience. Visit www.ahchospitality.com.