small_ad1Achieve total market coverage with The Rockford Squire newspaper!

With a circulation of over 11,000 papers weekly, the Squire is mailed directly through the United States Postal Service into every home in Rockford. Contact us to find out how advertising in the Rockford Squire can help your business grow!

  • Full page – call for special pricing
  • Half pages are $408
  • Quarter pages are only $204
  • Full color is available for an additional cost.

We have monthly features and seasonal special sections as well as a business directory which runs weekly. Find out more by contacting the Squire.


  • Announcement w/picture – $25.00
  • Please submit announcements via email to  Pictures must be attached in .jpg format and at least 200dpi.  Deadlines are Mondays at noon (to be included in Thursday’s circulation).  This is the most effective way of receiving your announcement in a timely manner.
  • To place an announcement online – please visit our Announcement Section – where you can use our online Forms.

Open Rate

  • For periodic advertising…….. $8.50/col. inch for black & white, + $2.50/col. inch extra for color
    (This is $34 for an ad the size of a business card, black and white;  and $44 for color)

Earned Rates

  • Thirteen weeks or more………………..$7.00/col. inch
  • Six weeks or more in succession……$7.25/col. inch
  • Every other week for 12 weeks… $7.50/col. inch
  • Monthly (6 month minimum)…………  $7.70/col. inch

Preprinted insert rates

  • Basic Rate $45.00 per 1000 inserts
    12 or more weeks per year ……….$45.00 per 1000 inserts
    40 or more weeks per year ……….$30.00 per 1000 inserts


  • For Display Advertising
    Friday by 12:00 pm prior to publication
  • For Classified Line Ads
    Monday by noon prior to publication
  • For Preprinted Inserts
    Friday by 5:00 pm prior to publication.


  • Process – Offset Printing
    Page Size – 10.25 inches x 16.0 inches (6 columns wide)

Column Sizes

Columns – Inches

  • 1 – 1.625 inches
  • 2 – 3.25 inches
  • 3 – 5 inches
  • 4 – 6.75 inches
  • 5 – 8.5 inches
  • 6 – 10.25 inches