Advanced Aquariums

StayCation offers plenty of reasons not to leave town

April 14, 2011 // 0 Comments

Women just back from spring break vacation now have plenty of reasons to stick around town, at least on Friday and Saturday, April 15 and 16. If you are one of the out-of-towners who frequent the downtown shopping district, this is a great time to spend a few days here as well. The Heart of Rockford Business Association again this year is offering a Girlfriends StayCation with plenty of special offers and events. The StayCation kicks off April 15 from 5 to 8 p.m. and continues April 16 during regular business hours. In addition to specials designed to spoil and pamper, one lucky winner will receive a Best of Rockford prize package plush with gift certificates, gifts, movie passes and more. According to organizer Christine Gault of A Charmed Life Nail Salon, the event is designed to highlight the many goods and services our little town has to offer. “This is a time of year when there isn’t a lot happening usually, but the weather is changing and it’s a great time for women to get out and celebrate that spring is coming,” Gault said. This is the event’s second year and last year resulted in a great turnout. With even more downtown shops participating, this year’s StayCation is even more exciting. Visitors to A Charmed Life Nail Salon can enjoy a free five-minute chair massage with the purchase of any service from 5 to 8 p.m. Friday and 2 to 5 p.m. on Saturday, a free hand paraffin with any specialty manicure, pedicure or shellac manicure. In addition the first 10 appointments booked will receive a Heart of Rockford shopping bag for future savings in downtown Rockford. At Baskets in the Belfry, enjoy 20% off your entire purchase and food-tastings (some exclusions may apply). On Saturday at 1 p.m. there will be a free demonstration on hand-tied bouquets at Rockford Flower Shop. At Great Northern Trading Company, join in their celebration of 34 years of serving Rockford and beyond. Everyone who enters the store will be allowed to choose a candy bar with a discount hidden under the label, ranging from 20 to 50 percent off the entire purchase. Dars Gems and Jewelry is offering 20 percent off one item and many in-store specials. […]

Advanced Aquariums open in new Main Street location

October 7, 2010 // 0 Comments

See the most unique front desk of any business in Rockford at Advanced Aquariums, 11 N. Main Street, but even the hand made ships bow can’t steal the show from the real stars, more than 50 different kinds of fresh and saltwater fish in dozens of tanks. John and Heather Richardson are helped in the family business by their five children, who range in age from 13 to 21. The company celebrated a grand opening on Friday, September 24 after taking some time to settle in after an earlier move. “We have three times the space at this location,” Heather said of the new digs. “Plus we have the downstairs and we plan to propagate our own coral down there.” The space features the creaky wood floors of many of Rockford’s older buildings and is owned by Tom Cronkright. Formerly it housed G. Wilikers and before that it was briefly a second-hand furniture store and was part of the building Ace Hardware occupied. Advanced Aquariums moved from its earlier spot next to Peppinos Pizza at the intersection of Northland Drive and East Main Street, and the business was operated prior to that out of the Richardson’s home. “We were slow to grow but we don’t owe anyone,” Heather stated. The shop was a hit from day one during Rockford’s first ArtCapsule event, where one youngster voted for the puffer fish, even though it wasn’t one of the art event’s entries. The other denizens of the store include a unicorn tang—a pretty blue fish with a long nose. According to Kevin, 19, one of the couple’s boys who was helping out during the grand opening, you can tell the age of a unicorn tang by the length of its “nose.” Find helfrichi fire fish, cocoa worms, Christmas tree or feather duster anenomie within the waters of Advanced Aquarium. Clams, corals and dancing shrimp which work for their living and don’t even get minimum wage, are all fun to watch if not bring home. Some of the fish are like family. “None of these are for sale,” Kevin said of the long tank which features coral, which are for sale and are arranged according to price, but also some of the larger fish in the store. “I’ve […]