Community Unity Program

Heart of Rockford Business Association helps to raise funds for Strong Kids Scholarships

January 14, 2010 // 0 Comments

The Heart of Rockford Business Association (HRBA) is pleased to announce it has partnered with the Wolverine World Wide Family YMCA for HRBA’s January 15-31 Community Unity program. The HRBA launched Community Unity in April 2009 to provide nonprofits with the opportunity to raise money for their organizations by shopping and dining locally, rather than deferring local dollars to catalogs, chains, big box stores or Internet sales. Three times a year (Jan. 15-31, April 15-30, Oct. 15-31), participating HRBA businesses donate 10 percent of sales to the partnering nonprofit whenever a customer presents his or her Community Unity ID card at the time of sale. Bev Thiel, executive director of the Wolverine World Wide Family YMCA, noted that the YMCA Belmont branch “is excited to partner with the Heart of Rockford to raise money for its Strong Kids Scholarships. The YMCA provides programs that build healthy spirit, mind and body for all, and this means not turning anyone away due to their ability to pay. The YMCA offers scholarship money for families with financial needs so that they can participate in sports programs, after-school tutoring, summer camp, and a variety of classes and activities.” Thiel also noted so far this year the YMCA has served 180 people in the amount of $60,380. HRBA businesses participating in the Jan. 15-31 Community Unity program include: A Charmed Life Nail Salon, Aunt Candy’s Toy Company, Baskets in the Belfry, Bow-Dacious Designs, The Corner Bar, Creative Concepts, Dam Dogs, G. Willikers, Great Northern Trading Co., Imperial Computer Solutions, Jade, J.T. Stitchery & Frame Shop, Kimberly’s Boutique, Paper Doll, Pegasus Sports, Poindexter’s Specialty Marketplace, Reading Books, Reds on the River, Right at Home, Right Up Your Alley, The Rockford Squire, Rogue River Tavern, Sage & Roses, Ward’s Hair Place, and Xscape Salon. The YMCA will distribute Community Unity ID cards at its Belmont location, as well as have them available online at, or clip from this week’s issue of The Rockford Squire newspaper. Members are encouraged to share the cards with family, friends and colleagues, as well as forward them electronically. The more Community Unity cards in circulation, the greater the potential to raise funds for Strong Kids Scholarships. Whenever a customer presents the Community Unity card the participating […]