Creative Concepts Plus

Sick of Gloom and Doom? Rockford Reports Positive News

February 26, 2009 // 0 Comments

by BETH ALTENA We need to get over our pride and ego and get on with our lives, Frenz Coffehouse owner Rich Zeck believes. He is one of many local businesess people who haven’t bought into the news that we are going through the worst of times. “I can speak for myself because I have lost my job,” he said of a former high-paying career. Zeck opened his own shop after the job loss and also works another part-time job. Zeck said he believes Americans have allowed their financial fear to dominate their lives and this has made things worse. “What if there were no newspapers and no televisions? The economy ”d go about our business and have a life.” He believes the stockmarket slumps follow each dire news report as people hunker down, afraid to spend money and get on with things. Zeck, who is also a college professor, said he understands the economy is a hot topic and his students want to discuss it at length. “It’s such an emotional issue,” he said. Zeck believes there is plenty of good to be learned and practiced in tough times. He said friends, neighbors and families helped each other out to make it through the Depression. We should take a page from that chapter of history. “I knew we were in big trouble when people came in worried about the cost of a barrel of oil and gold,” he said. “That makes no difference to most people.” Putting hope in corporations and companies rather than in people is part of the error behind economic troubles. “Two hundred years ago you were a seamstress and I was a farmer,” he said. “We helped each other out and did business together.” Doing this today is what we should be doing, Zech believes. As a coffee shop owner, he has sent customers to the other coffee shops in town. “Too often it’s ‘Me, me, me.’ It’s not me, it’s just us.” He is a firm believer in paying it forward. “If we all took the time to help someone else out, what would that do?” he asked. Zeck gave the example of people who have lost their jobs. “Get out and volunteer,” he said. “People lose their jobs, […]