New jewelry store hopes to add to Rockford’s shopping appeal

GLITTERY—Kim Danley and her mom Darlene Albertson at Dar’s Germs and Jewelry, new to downtown Rockford.

Darlene Albertson hopes holiday shoppers will be drawn to her wares and continue to visit after the traditional season of giving. Dar’s Gems and Jewelry opened for business on November 12 at 67 Bridge Street, downtown Rockford. With a motto of “quality at low prices,” Albertson is firm about informing her customers when making a […]