Jessica Wangeman

Business expands, moves after six months

March 31, 2011 // 0 Comments

Sassy Pants outgrows former location Plenty of people warned her not to do it. Lynette TenBrink had a good job with great benefits, but wasn’t happy working in the medical administration field, so she quit to realize her dream of owning a business. After just six months, the business she opened in downtown Rockford, Sassy Pants Boutique, was going so well she needed more space. “I have a background in interior design and am a people person. I felt I wasn’t using my God-given talents sitting behind a desk,” TenBrink said. Sassy Pants—offering clothing, accessories, gifts and custom décor—has expanded its inventory to now include infant and toddler clothing. TenBrink has finished moving Sassy Pants from the former location at 49-1/2 E. Bridge Street to 51-1/2 E. Bridge Street in the same building. There she has more space to show off the “fun and funky yet sweet and girly” clothing and accessories she finds. TenBrink believes her success, in part, is the result of carrying items shoppers can’t find anywhere else in Rockford or anywhere in West Michigan for that matter. She also tries to stock goods made right here in the United States. The list of vendors with “Made in the USA” products is lengthy and includes Betsy Bee, Blink, Area Code 407, Girl Friends, Nano, Weboos Shoes, Sweet Petunia, Twirly Girl, Purple Pixies, Libertalia, Gypsy Daisy, and many more. TenBrink has always wanted to own a business in downtown Rockford. She is thrilled by the many events and activities here as well as the quality of shopping that Rockford offers. “The support of the other businesses in downtown Rockford has been amazing during my first six months,” TenBrink said. She also appreciates the relationships she has developed with her customers. “When I opened, Sassy Pants was strictly a ‘tween’ shop,” TenBrink said. “I had so many requests to offer smaller sizes that I added 4 to 6X.” TenBrink said she then had requests to go even smaller with her sizes, so she has recently added infant and toddler to the mix. The boutique also now carries baby gifts for both genders. “People call us a young Jade,” said TenBrink, “which is a huge compliment to me, considering the success Julie Cronkright has had.” […]