by BETH ALTENA After serving the community for nearly two-and-a-half decades, John Decker Chevrolet is being sold and will now operate as Ed Koehn Chevrolet. The family-owned dealership, located at 4650 14 Mile Road in Rockford, employs about 20 people, including John Decker’s two sons, JD Jr. and Jason. According to John, the new owners have agreed to secure all employees’ jobs with the exception of himself. “I’ve been made a generous offer to go away,” he said. At 58 years of age, Decker said he has been in the car business since 1974 and opened John Decker Chevrolet in September 1987. Pressures of Michigan’s flagging economy were part of the reason Decker decided to sell. “I’m too young to retire, but I’m not too young to get away from the pressure of doing business in Michigan,” he stated. “I’ve struggled with mortgages and borrowing money just like everyone else.” He said the last couple of years were not what he had hoped. Decker said he sees the future of dealerships as operations like Koehn’s, selling multiple brands with more than one dealership. He said the advantages, from ordering stationary to advertising, give multiple-dealership operations a financial advantage. Decker said he has been in negotiations on and off since last June and at one point had three letters of intent to purchase on his desk at one time. He wanted to dispel rumors of the dealership closing. “I’ve seen others go away like Northland Pontiac and I didn’t want to see that happen,” he said. “Rockford needs a dealership.” “This is a great deal,” Decker said of the sale. He is pleased that his long-term employees, including his boys, will continue to have jobs and said new owners Aaron and Ed Koehn have plans to double the number of jobs the dealership is able to offer. “They anticipate doubling staff by the end of the year,” he said. The dealership has been a strong community and Rockford Chamber of Commerce supporter over the years, annually sponsoring hole-in-one free car contests for the Chamber and other organizations, as well as oil change fundraisers for North Kent Community Services. “I’ve enjoyed getting to know the family: John and his wife Connie and their sons,” said Brenda Davis, […]
John Decker Chevrolet
The Rockford Chamber of Commerce is proud to announce John Decker Chevrolet as the sponsor of its November After Hours networking event. The event is a special evening for the Rockford-area’s business community and is scheduled for Monday, Nov. 2. John Decker Chevrolet, 4650 14 Mile Rd., will start the two-hour event at 5:30 p.m. John Decker, owner of the Rockford car dealership, his family and staff are excited to be hosts of the event and look forward to sharing their state-of-the-art facility for a relaxed evening of networking, food and fun. Decker plans to have the department managers conduct tours of their individual departments to give guests a full understanding of the variety of services the company offers. John Decker Chevrolet has been serving the local area for 22 years and has an excellent reputation for both sales and service. For the dealership, customer service means making your car buying experience as easy and enjoyable as possible. And it’s not just about sales. John Decker’s service department technicians are there for all your service needs – whenever or however you need them. The Goodwrench technicians want you to trust them with the maintenance of your vehicle, from regular inspections and safety checks to tires, brakes and more. They have the expertise, technology and convenient hours and the technicians are trained to service all makes and models. The team hopes that you will take the opportunity during After Hours to check out what they do. There is no charge to attend Chamber After Hours; however, in order for John Decker Chevrolet and its staff to properly plan for this event, we ask that you RSVP by Oct. 30 at the Chamber office. Please call 866-2000 or e-mail email@example.com. Participants are encouraged to bring business cards and be geared up to meet amazing business leaders. The Chamber and John Decker Chevrolet are looking forward to seeing everyone on Nov. 2.