Grand Rapids Goodwill opens second LEED-certified Goodwill store in Michigan Goodwill Industries of Greater Grand Rapids Inc. broke ground on its second LEED-certified retail store in Rockford on November 17 at 9:00 a.m. This marks the second Goodwill Store in Michigan and the third retail store in Michigan to be LEED-certified. “We evaluated the demographics and influence of our customers when choosing a location for our second LEED store,” said Chief Marketing and Communications Officer Jill Wallace. “We are excited to have a presence in a community with a small-town appeal to provide affordable retail options. Now more than ever, Goodwill is in need of donations. With our mission-based programs of assisting people with barriers to employment through job training and placement, the call for donations is great.” The Rockford Goodwill store, to open in Spring 2011, will feature a similar design to the Standale store that opened in December 2009. The build-out with Pinnacle Construction Group will follow Leadership in Energy and Environmental Design (LEED) commissioned components. Guidelines will be followed in building products, energy usage, water usage, and more to earn the certification. “In addition to the LEED certification, this Goodwill store features the everyday shopping experience that our customers enjoy,” said Wallace. The Rockford store, located at 8390 Belmont Ave. NE (at the corner of 10 Mile Road), is the 15th Goodwill retail store to open in the greater Grand Rapids community. Proceeds from Goodwill stores help fund employment and placement programs for individuals with barriers to employment.