Great deals on dresses just in time for prom

April 8, 2009 // 0 Comments

Relay fundraiser good news for dates In its second year, Dress for a Cure offers great deals on new and gently used dresses just in time for prom. The event raised over a cool grand last year, money which all went toward fighting cancer through Rockford’s Relay For Life. Organizer Jenn Hephner, leader of Relay team Love Laugh Cure, came up with the idea when she heard a mother lamenting the expense of prom and the high cost of formal dresses. Hephner thought of all the prom dresses in closets around town that were only worn once. “Girls don’t like to wear the same prom dress they had last year,” she noted. Hephner partnered with the Squire for the event and dress donations came in. She also contacted top fashion designers across the country for donations. Last  year and this year the selection for the sale includes many brand-new dresses that have graced runways from New York to California. With prices from $5 to $50, the sale is a bargain. New this year is another partnership, this time with Double Take, a resale shop located at 31 Courtland Street. Double Take owner graciously offered the shop as a drop-off location as well as the site of the sale, which will be Friday and Saturday, April 17 and 18, from 11 a.m. to 6 p.m.

Donate Dresses for Stylish Relay Fundraisers

March 19, 2009 // 0 Comments

A lament over the high cost of prom dresses lead to another successful Rockford Relay For Life fundraisers. Jenn Hephner, formerly president of the Rockford Jaycees, is hoping for a repeat success of Dress For A Cure, a Relay fundraiser that will also benefit those who love a great bargain on the hottest styles. Hephner, who is organizing the event this year for the Relay team Live Laugh Cure, came up with the idea last year when she heard the mother of a teenage girl complain about the expense of finding a dress for prom. Hephner began a campaign to collect dresses-including brand new dresses from designers across the country-and offer them for sale at great prices. All proceeds went to Rockford’s Relay For Life. The collection and sale were an overwhelming successes. Over 200 dresses were donated and all but two sold, bringing in a total of over $1,700 for the annual event to raise money for cancer research. This year donations have been slower and Hephner hopes Rockford’s women and high school girls will look into their hearts and closets. “Do you have the closet of 27 Dresses?” Hephner asks. She believes, despite last year’s deluge, that there are plenty more dresses that deserve a second chance to shine. In addition, this year Hephner has the help of Double Take, a resale shop located at 31 Courtland in downtown Rockford. With drop off hours of Monday through Saturday from 11 a.m. to 6 p.m., those with 9 to 5 jobs will be able to stop by on a Saturday to deliver their goods. Dresses can also be dropped off at The Rockford Squire newspaper at 331 Northland Drive. The sale itself is scheduled in time for prom and is a great way to buy a beautiful dress for less. It will be April 17 and 18 at Double Take from 11 a.m. to 6 p.m. If cleaning a closet can contribute to finding a cure for cancer, it is well worth the time and effort. For more information email Hephner at