Rockford Family Fare Supermarket

Rockford welcomes Family Fare to neighborhood

July 26, 2012 // 0 Comments

Four weeks of grand reopening events scheduled The Rockford community noticed much more than just a new sign and name change at the Monday, July 23, 9:00 a.m. ribbon-cutting ceremony for the grand reopening of the Family Fare Supermarket located at 201 Marcell Drive NE, Rockford. Spartan Stores invested $1.2 million in a major remodel and is celebrating with four weeks of store promotions. “We are so excited to unveil our store improvements and showcase our Welcome Center, and many new and expanded departments, all created to improve quality, freshness and enhance our customers’ shopping experience,” noted Char Bouwkamp, store director for the Rockford Family Fare. “We love being a part of the Rockford community, and our store remodeling efforts are just one example of how we are continually investing in the communities we serve.” According to Alan Hartline, executive vice president of merchandising and marketing for Spartan Stores, “Family Fare is known for its value-centered and convenience approach to shopping, and this location in Rockford will be no exception. Value is top of mind for the consumer, and we want to ensure they’re able to make their dollars go farther at the supermarkets and our pharmacies. We invite everyone to stop by during our grand reopening celebration to partake in all the activities and have an outstanding shopping experience.” You could hear the emotion in the voice of Bouwkamp prior to the ribbon-cutting ceremony as she spoke to the early morning crowd. “Spartan Stores listened to the people of the greater Rockford community. In doing so, they have seamlessly and significantly made a major investment in the store and the community at large. The Rockford store has a long and caring relationship with the community, and Spartan Stores is now proud to add ‘value’ to that mix,” she noted. According to officials, the store is designed for an exceptional shopping experience. Every department presents an outstanding selection of offerings including: all new interior décor; new fresh produce presentation with a variety of fruits and vegetables from around the world; new floral display with fresh bouquets, arrangements and roses; new “Welcome Center” offering complimentary coffee and popcorn to consumers; new fresh iced seafood display; new frozen and meat display; all new wine department and expanded […]