Rockford Floor Covering

Rockford Floor Covering takes top honors in national contest

September 1, 2011 // 0 Comments

Mohawk Industries and Dupont ran a sales promotion from June 15 to August 1, 2011—the challenge being to see how many yards of Mohawk carpet made with Dupont Smart Strand yarn could be sold. Over 3,000 salespeople nationwide entered the promotion. Of over 3,000, only 15 made the Elite category. Congratulations goes to Brian Tobey of Rockford Floor Covering on being one of the top 15 salespeople in the country! Currently 60 percent of all Mohawk carpets are made from Dupont Smart Strand yarn. Visit Rockford Floor Covering, 41 Courtland Street in downtown Rockford, and learn about the best from the best.

Pricing, product better than big box at Rockford Floor

October 29, 2009 // 0 Comments

“You won’t come in my store to see what is on sale and get a great deal. You will come into my store and find what you want and get a great price,” Randy VanderWerp, owner of Rockford Floor Covering described his philosophy of pricing. “We don’t hold sales and we never mark up prices, to mark them down in front of our customers. We have always, consistently kept our pricing low, so I guess you could say that everything is always on sale, if that’s the way you want to view it,” stated VanderWerp. The volume of Rockford Floor Covering’s sales is what allows him to negotiate for the best pricing, said VanderWerp. “That definitely gives us an edge, to pass that savings on to our customers. The other thing is that we don’t play games with our pricing—no “razzle-dazzle”—no “you get this for free,” or “only $99 labor” on a job you know will realistically cost more. That one really gets me. Most people are very aware that workers need to be paid a certain level, so if someone is not charging you for their labor, they must get that money somewhere else,” said VanderWerp. There are a lot of games Rockford Floor Covering refuses to play with its customers—games to make it sound like customers are getting a better deal. “It sounds better if you sell carpet for $1 a foot than $9 a yard. If I tell you a carpet is $2 per (square) foot, you are more apt to like that pricing rather than the $18 per (square) yard. It’s human nature,” according to VanderWerp. “We recommend that people get complete estimates, listing costs for each individual item, and have more than one person measure the space. They stick to the formula that has worked for them since the store first opened in 1981; having a great selection, having knowledgeable salespeople who can help customers choose the type of products that will perform the way the customer needs, having consistently low pricing, offering great service, and continuing to be there after the sale is over. Rockford Floor services a vast array of customers, including remodelers and builders from all over the state of Michigan. A testimonial from a sales representative […]

Sick of Gloom and Doom? Rockford Reports Positive News

February 26, 2009 // 0 Comments

by BETH ALTENA We need to get over our pride and ego and get on with our lives, Frenz Coffehouse owner Rich Zeck believes. He is one of many local businesess people who haven’t bought into the news that we are going through the worst of times. “I can speak for myself because I have lost my job,” he said of a former high-paying career. Zeck opened his own shop after the job loss and also works another part-time job. Zeck said he believes Americans have allowed their financial fear to dominate their lives and this has made things worse. “What if there were no newspapers and no televisions? The economy ”d go about our business and have a life.” He believes the stockmarket slumps follow each dire news report as people hunker down, afraid to spend money and get on with things. Zeck, who is also a college professor, said he understands the economy is a hot topic and his students want to discuss it at length. “It’s such an emotional issue,” he said. Zeck believes there is plenty of good to be learned and practiced in tough times. He said friends, neighbors and families helped each other out to make it through the Depression. We should take a page from that chapter of history. “I knew we were in big trouble when people came in worried about the cost of a barrel of oil and gold,” he said. “That makes no difference to most people.” Putting hope in corporations and companies rather than in people is part of the error behind economic troubles. “Two hundred years ago you were a seamstress and I was a farmer,” he said. “We helped each other out and did business together.” Doing this today is what we should be doing, Zech believes. As a coffee shop owner, he has sent customers to the other coffee shops in town. “Too often it’s ‘Me, me, me.’ It’s not me, it’s just us.” He is a firm believer in paying it forward. “If we all took the time to help someone else out, what would that do?” he asked. Zeck gave the example of people who have lost their jobs. “Get out and volunteer,” he said. “People lose their jobs, […]