Sassy Pants Boutique

Fashion show a sold out success for Sassy Pants Boutique

May 19, 2011 // 0 Comments

photos courtesy of Trudy Holtz Photography Sassy Pants Boutique owner Lynette TenBrink likes working with other downtown shop owners and a recent fashionshow she put on featuring her clothing and accessory items was a good example of team spirit. Held at Reds on the River with desserts catered by the same, the Sassy Pants fashion  show featured flowers by Flower Garden  Floral and a fruit  tray from Twisted Vine. Christine Gualt from A Charmed Life Salon donated finger and toenail painting to make the day a luxurious one, Polly VonEschen supplied her delicious truffles and Sweet Tooth provided complimentary bags of caramel corn for visitors as they left. “It was just wonderful,” TenBrink said of the first-time event for the boutique. Her business has been booming since she opened in downtown Rockford and the shop recently relocated to a roomier space at 51-1/2 E. Bridge Street. Models ranged in age from two months to 12 years in age and in addition to plenty of cool outfits and classy combinations of clothes, visitors were entered into drawings for prizes and gift certificates. “It was sold out before the event. Everything went so well I couldn’t be more thrilled,” TenBrink said. The store features fun and funky yet sweet and girly clothing from infant through size 16 as well as a line of baby gifts. The boutique can  be visited online at or on facebook.    

StayCation offers plenty of reasons not to leave town

April 14, 2011 // 0 Comments

Women just back from spring break vacation now have plenty of reasons to stick around town, at least on Friday and Saturday, April 15 and 16. If you are one of the out-of-towners who frequent the downtown shopping district, this is a great time to spend a few days here as well. The Heart of Rockford Business Association again this year is offering a Girlfriends StayCation with plenty of special offers and events. The StayCation kicks off April 15 from 5 to 8 p.m. and continues April 16 during regular business hours. In addition to specials designed to spoil and pamper, one lucky winner will receive a Best of Rockford prize package plush with gift certificates, gifts, movie passes and more. According to organizer Christine Gault of A Charmed Life Nail Salon, the event is designed to highlight the many goods and services our little town has to offer. “This is a time of year when there isn’t a lot happening usually, but the weather is changing and it’s a great time for women to get out and celebrate that spring is coming,” Gault said. This is the event’s second year and last year resulted in a great turnout. With even more downtown shops participating, this year’s StayCation is even more exciting. Visitors to A Charmed Life Nail Salon can enjoy a free five-minute chair massage with the purchase of any service from 5 to 8 p.m. Friday and 2 to 5 p.m. on Saturday, a free hand paraffin with any specialty manicure, pedicure or shellac manicure. In addition the first 10 appointments booked will receive a Heart of Rockford shopping bag for future savings in downtown Rockford. At Baskets in the Belfry, enjoy 20% off your entire purchase and food-tastings (some exclusions may apply). On Saturday at 1 p.m. there will be a free demonstration on hand-tied bouquets at Rockford Flower Shop. At Great Northern Trading Company, join in their celebration of 34 years of serving Rockford and beyond. Everyone who enters the store will be allowed to choose a candy bar with a discount hidden under the label, ranging from 20 to 50 percent off the entire purchase. Dars Gems and Jewelry is offering 20 percent off one item and many in-store specials. […]

Business expands, moves after six months

March 31, 2011 // 0 Comments

Sassy Pants outgrows former location Plenty of people warned her not to do it. Lynette TenBrink had a good job with great benefits, but wasn’t happy working in the medical administration field, so she quit to realize her dream of owning a business. After just six months, the business she opened in downtown Rockford, Sassy Pants Boutique, was going so well she needed more space. “I have a background in interior design and am a people person. I felt I wasn’t using my God-given talents sitting behind a desk,” TenBrink said. Sassy Pants—offering clothing, accessories, gifts and custom décor—has expanded its inventory to now include infant and toddler clothing. TenBrink has finished moving Sassy Pants from the former location at 49-1/2 E. Bridge Street to 51-1/2 E. Bridge Street in the same building. There she has more space to show off the “fun and funky yet sweet and girly” clothing and accessories she finds. TenBrink believes her success, in part, is the result of carrying items shoppers can’t find anywhere else in Rockford or anywhere in West Michigan for that matter. She also tries to stock goods made right here in the United States. The list of vendors with “Made in the USA” products is lengthy and includes Betsy Bee, Blink, Area Code 407, Girl Friends, Nano, Weboos Shoes, Sweet Petunia, Twirly Girl, Purple Pixies, Libertalia, Gypsy Daisy, and many more. TenBrink has always wanted to own a business in downtown Rockford. She is thrilled by the many events and activities here as well as the quality of shopping that Rockford offers. “The support of the other businesses in downtown Rockford has been amazing during my first six months,” TenBrink said. She also appreciates the relationships she has developed with her customers. “When I opened, Sassy Pants was strictly a ‘tween’ shop,” TenBrink said. “I had so many requests to offer smaller sizes that I added 4 to 6X.” TenBrink said she then had requests to go even smaller with her sizes, so she has recently added infant and toddler to the mix. The boutique also now carries baby gifts for both genders. “People call us a young Jade,” said TenBrink, “which is a huge compliment to me, considering the success Julie Cronkright has had.” […]