Enjoying the healthful and physically beneficial value of massage therapy is more affordable than ever, thanks to a new membership concept offered by Simply Massage, 6575 Belding Road, Rockford. According to owners Heidi and Scott Oostdyk the idea of paying a low membership fee—only $45 per month— for a monthly massage and special family rates for additional services, allows visitors to affordably make massage a part of their lifestyle. “I had a new idea for West Michigan to offer a membership-based massage. It’s a concept being practiced in other areas of the country but was needed here,” she said. Simply Massage opened the studio doors in July of 2009. “I love the Rockford community. Everyone I’ve met and had the pleasure to serve has confirmed my belief that this is truly what I am meant to do,” she said.