Store Director David Brickner

Spring Taste of Ric’s this Saturday

April 29, 2010 // 0 Comments

Store Director David Brickner said he doesn’t mind the case of nerves he gets before a tasting event at Ric’s Food Center. “You can really sense the energy and how excited everyone is,” he said of the events the store at 6767 Belding Road hosts several times a year. “Each one has only been bigger and better than the one before,” he stated. The spring Taste of Ric’s is Saturday, May 1 from noon to 4 p.m. The last Taste of Ric’s was in December, 2009 in the middle of a Michigan snow and ice storm. Hundreds still turned out for the free taste samples and other in-store events of the day. Brickner said his department managers and  dozens of vendors offer their free samples and recipe advice, and that interacting with so many people is a treat and a pleasure. “They see the value in it, too. This is a way they can showcase their product to hundreds and hundreds of people in one day,” Brickner pointed out. Brickner said his store, like the other Ric’s Food Centers, look for local suppliers where possible. These types of providers—often smaller businesses—have a strong passion for their product. Brickner used the example of Janie’s Cookie Company, which is located in Grand Rapids and is a small business success story. Ric’s corporate, Brickner said, believes strongly in the value of building relationships—with their vendors, their customers, and their communities. “I feel really fortunate to be part of a company that believes in that, because I believe in that, too,” Brickner said. He said the employees at the store look forward to special events as much as the customers do, and their enthusiasm contributes to the success of the day. “All I had to do was drop the word and vendors started signing up for this,” Brickner stated. “Customers love to see us do something so fun. We know by their response that they love it.” Brickner credits his staff with much of the success in events such as these and in the store itself. This is another philosophy that comes from corporate but goes right down to every individual involved in the company. “I’m a person who gets very animated about things,” he said. “Everyone around gets […]