tropical fish

Advanced Aquariums Celebrates Anniversary with Expansion

March 5, 2009 // 0 Comments

by CLIFF and NANCY HILL On February 15, 2007, John and Heather Richardson moved Advanced Aquarium Services from their Rockford home to a storefront location in Rockford at the corner of Northland Drive and East Main. Little did they know that the country was about to begin a downward economic spiral. Sunday, February 15, Advanced Aquariums celebrated their second anniversary. Customer response to the opening of a high-end aquarium store specializing in an ever-changing selection of vibrant saltwater fish, coral, and invertebrate has been nothing short of phenomenal. The Richardson’s story is one of success and they are thrilled that their business has not only survived these times, but has thrived. The store offers a nice selection of supplies and equipment to support aquarium needs. In addition, the Richardsons can professionally install and maintain a tropical fish aquarium in your home, restaurant, office, or waiting room. “Aquarium locations are limited only by one’s imagination. In a home setting an aquarium provides, relaxation, education, and entertainment. In a business, a well-kept aquarium enhances company image and makes wait time more enjoyable for clients,” said John. John points to Ed’s Restaurant in Howard City and locally, in Rockford, the dental office of Steven Dater, DDS as two of many business clients. Watching fish has been clinically proven to reduce stress, stimulate brain activity, and lower blood pressure. Receptionist and Office Manager Bonnie Davidson, at the Dater Dental Office, said, “Patients, especially the kids, love our beautiful 60-gallon tank located in our waiting area. For many, especially children, a visit to a dental office is quite stressful. The display of tropical fish and live coral seems to have a calming effect on everyone.” She also added, “John often sends prospective business clients over to view our installation in a business setting. We love the attention it brings to our office.” Because of Advanced Aquariums success in spite of the economic storm battering the country the Richardsons have decided to add, for the first time, a new line of freshwater tropical fish and related supplies. “We are doing this as a stepping stone for folks who have always wanted to get involved in the hobby but don’t have the means to go the saltwater route,” Heather noted. To accommodate […]