United Way

Wolverine hopes to duplicate record $500,000 donation

June 23, 2011 // 0 Comments

United Way benefits from fundraising Once again, Wolverine Worldwide is embracing its long-time partnership with United Way with new and exciting events designed to raise money for local charities and build a strong sense of community. Last year, the company set a new fundraising record by generating over $500,000 in support for local United Way charities. “We plan to take the partnership to a new level with both financial support and local participation,” according to Rob Koenen, this year’s Wolverine Worldwide United Way chairperson. This year’s activities will get underway with the Second Annual Corporate Challenge being held in downtown Grand Rapids. Wolverine Worldwide footwear design teams occupy a space at 70 Ionia, called GRid70 (Grand Rapids Innovation and Design at 70 Ionia), with other creative minds from Meijer, Amway and Steelcase. The Corporate Challenge stemmed from a meeting between Steelcase and Wolverine Worldwide employees. Both companies felt that the competitive nature of the teams would bring out the best the employees had to offer, in both fun and funds. Thus, the idea of competing against each other evolved. The first Corporate Challenge took place last fall and included a scavenger hunt with activities like a chair race on the blue bridge, singing and dancing on the roof of the JW Marriott, and was followed by a great time at the after party at GRid70. Teams were made up from all the companies who occupy the GRid70 building as well as a team from United Way. Steelcase emerged victorious last year, winning the inaugural event, but Wolverine plans on leading the way this year. “This year is payback time,” said Koenen. The scope of the event has already outgrown the size of the GRid70 building. The after party will be held at a much larger venue—the rooftop of the Lacks Center at St. Mary’s Hospital. This year’s scavenger hunt is going to be more challenging and exciting, and the after party will have some exciting auction items from many great local companies. Additional participating teams will be from Priority Health, St. Mary’s, Metro and Spectrum hospitals, Sprint and United Way, to name just a few. Besides having fun with some of West Michigan’s other community-enriching companies, Wolverine Worldwide also knows how to show a good […]