Wolverine Worldwide will host its fifth annual Mega Sample Sale on Thursday, August 27, from 8:00am to 6:00pm ET. All proceeds will go to the Heart of West Michigan United Way to support the West Michigan community. Last year, Wolverine Worldwide raised over $300,000 through the sale. “Wolverine Worldwide is excited to once again host our annual sample sale benefiting the Heart of West Michigan United Way, “ said Michael Bohnsack, National Sales Director for Hush Puppies and United Way Cabinet Representative for Wolverine Worldwide. “This sale will be an amazing opportunity for our consumers to give back to the West Michigan community, while also enjoying incredible discounts on footwear and apparel for the entire family.” The sale will feature footwear for all ages from Wolverine Worldwide’s family of brands, including Bates, Cat Footwear, Chaco, Cushe, Harley-Davidson Footwear, Hush Puppies, HyTest, Keds, Merrell, Saucony, Sebago, Sperry, Stride Rite and Wolverine. In addition to traditional sample sizes (7.0 women’s and 9.0 men’s), the sale will include a range of sizing. Footwear prices will range from $5.00 – $40.00, with apparel prices ranging from $7.00 – $35.00, offering an incredible savings of 60%-80% off suggested retail pricing. The sale will be held in tents adjacent to the water tower at the Wolverine Worldwide corporate office at 9341 Courtland Drive, Rockford, MI. In addition to the sample sale, Sprint will be onsite to introduce Sprint Direct 2 You. For media inquiries, please contact Ainslee Neitzel. Ainslee.Neitzel@wwwinc.com 616-863-4770
Wolverine World Wide
Birds, chipmunks, deer and most Michiganders have been spending the last warm days of fall preparing for winter. Volunteers at the Howard Christensen Nature Center have been busy too! On October 21, they completed a new trail to benefit cross-country skiers. This extension of the Ranger Trail will allow skiers to avoid the sometimes treacherously icy interpretive center parking lot to reach the Arrowhead Trail. The nature center thanks the employees from the “Outdoor Group” at Wolverine Worldwide in Rockford, and Patrick Wilk who is a student intern from Lake Superior State University, for making the trail possible. Wilk designed and cleared the new trail, which also passes a vernal pond that is a popular destination for students hunting frogs in the spring. Then, seven employees from Wolverine Worldwide spent the day spreading woodchips to finish the trail. Kathy Young, who initiated the volunteer effort, said, “Wolverine Worldwide encourages employees to get outside and help the community. We all have children and wanted to help the nature center. It’s such a great place… so close to home!” The Wolverine Worldwide volunteers also helped staff prepare for the first annual Red Pine 5K Run, which was held on October 23 with 83 runners and walkers. Howard Christensen Nature Center is an independent nonprofit organization operated by Lily’s Fog Pad Inc. Board member Kathy Reed said, “We really appreciate and depend on the hard work of dedicated volunteers like these to continue the wonderful programs that we offer.” In the winter, one popular program at the nature center is snowshoe rental when there is at least six inches of snow. Visit the nature center’s website at www.lilysfrogpad.com for directions, a trail map, details about programs and events, and more, or call the nature center at (616) 675-3158.
United Way benefits from fundraising Once again, Wolverine Worldwide is embracing its long-time partnership with United Way with new and exciting events designed to raise money for local charities and build a strong sense of community. Last year, the company set a new fundraising record by generating over $500,000 in support for local United Way charities. “We plan to take the partnership to a new level with both financial support and local participation,” according to Rob Koenen, this year’s Wolverine Worldwide United Way chairperson. This year’s activities will get underway with the Second Annual Corporate Challenge being held in downtown Grand Rapids. Wolverine Worldwide footwear design teams occupy a space at 70 Ionia, called GRid70 (Grand Rapids Innovation and Design at 70 Ionia), with other creative minds from Meijer, Amway and Steelcase. The Corporate Challenge stemmed from a meeting between Steelcase and Wolverine Worldwide employees. Both companies felt that the competitive nature of the teams would bring out the best the employees had to offer, in both fun and funds. Thus, the idea of competing against each other evolved. The first Corporate Challenge took place last fall and included a scavenger hunt with activities like a chair race on the blue bridge, singing and dancing on the roof of the JW Marriott, and was followed by a great time at the after party at GRid70. Teams were made up from all the companies who occupy the GRid70 building as well as a team from United Way. Steelcase emerged victorious last year, winning the inaugural event, but Wolverine plans on leading the way this year. “This year is payback time,” said Koenen. The scope of the event has already outgrown the size of the GRid70 building. The after party will be held at a much larger venue—the rooftop of the Lacks Center at St. Mary’s Hospital. This year’s scavenger hunt is going to be more challenging and exciting, and the after party will have some exciting auction items from many great local companies. Additional participating teams will be from Priority Health, St. Mary’s, Metro and Spectrum hospitals, Sprint and United Way, to name just a few. Besides having fun with some of West Michigan’s other community-enriching companies, Wolverine Worldwide also knows how to show a good […]
by ELDON KORSON The Wolverine World Wide (WWW) headquarters in Rockford was seeing some night life last Friday evening, Jan. 21, at the third annual WWW Family YMCA charity auction for their Strong Kids campaign. Servers slipped between a mass of attendees in a wing of the main building’s lower level assembled not for the free food, but to raise $39,000 toward a goal of $130,000 this year for the overarching program. The money will go to fund YMCA scholarships helping kids in the Rockford and Belmont areas find many ways to get healthier and have a good time. They can become Y members and participate in programs like family nights, water safety and youth leadership, and day camps to “build healthy spirit, mind and body for all.” Why? The value and necessity of these scholarship donations, event organizer and Strong Kids campaign chair Dave Powers said, is in getting kids off the couch. In his day, kids skinned knees and ate dirt, but today they watch JONAS and Shake it Up. Video games on the Nintendo Wii, he said, are better, but not good enough. Helping kids use the Y facilities is meant to keep them happy and healthy, socializing with peers, learning skills, and living a healthy lifestyle while fighting the rising scale of obesity. The tables in the lobby were packed with items for a silent auction. A “home and auto” table featured such items as a ready-for-roughness kids’ wagon from State Farm Insurance; an electric grill for “barbies” in the backyard from Ace Hardware; oils, lubes and filters from Mason Street Garage for enhanced efficiency; and wooden artistic accent pieces by Raymond DeBoer and Bill Frost. An entertainment and sports table bore things like a family pass from Frederik Meijer Gardens to reacquaint with the green stuff, and gift cards from Burton Chiropractic for when kids fall off their wagons. A “personal items” table offered a makeover with items including Hush Puppies shoes, CAT footwear, and gift cards from Wolverine World Wide; clothes and jewelry by Nancy Hager; and rings and a manicure and pedicure set from Laura Karston. A later live auction was held in a huge conference hall packed with reserved tables for the almost 250 attendees. Up for […]
‘At no time did we decide not to build the shoe store’ by BETH ALTENA Christi Cowdin, corporate communications spokesperson for Wolverine World Wide (WWW), said news stories of Wolverine’s decision not to build a shoe store this spring on the site of the former tannery have been misleading. “It’s a matter of timing,” she said. “We are not in an economy that is hungry for development.” Cowdin said not much has changed in terms of the company’s long-term plans for the property between Rockford’s Main Street and the Rogue River and flanked by a section of the popular White Pine Trail. The existing shoe store, one of the company’s largest and busiest, will continue to operate, and, Cowdin said, draw shoppers to Rockford. “We have always expressed that we need to be patient, flexible and most importantly, responsible in this development,” she said. “We are still open to any and all ideas for the future of the site.” Cowdin said a plan to break ground for a new building has been delayed and it is unclear what an ideal development for the property might be. “We have spent a lot of time and money on that site and when we develop it we want it to be a nice development, to bring something special to the City. We want it to be nice for us, too.” Cowdin said the company will continue to be patient and open to any new development ideas that come their way. “Right now there is nothing. There is no plan to build X, Y or Z.” Cowdin was critical of reports that indicated Wolverine dropped plans for future development of the land at the last minute. She said it was her understanding that the groundbreaking for the shoe and apparel store, which was promoted as a flagship retail facility for the company, was slated for March. Rather than a last-minute reversal of plans, she said development of the site has just been postponed. “We will still have a shoe store. We will still have green space,” she stated. “The plan hasn’t really changed.” Cowdin said in the current economy it is unlikely a builder will step forward to partner with Wolverine in the development, but eventually the company would […]